Partner and Creative Director at Divine and co-founder of creative saraos. Born in London, UK.
After ten or so years working in the Middle East financial and retail markets, I set up Divine with my partner Alejandro in order to take advantage of the turnaround we are seeing. There has been an upsurge in new businesses and we see an inspiring entrepreneurial spirit in Europe. With incredible social changes happening in the Middle East, we are in a great position to grow and prosper. The challenges are pretty tough but the opportunities are dizzying. While Europe continues to steadily revive, MENA is actively seeking innovation and growth and is gearing itself to succeed. That suits us down to the ground and I think the next few years are going to very interesting for us both here in Spain and in the Middle East.
Lead professor of the Create module of the Brand Community Management BES La Salle Postgraduate Course, BCM
It’s intense but fun and the students are so motivated it’s scary. In the first edition we had a 100% employment rate by the end of the course and one team won the chance to have their blog published on the site of La Vanguardia (Catalunya’s main newspaper).
It’s been two years since I first wrote this entry and now we are on the 16th edition of the course and 8th for the Master course. The course has been a huge success and, to be launching a Masters course so soon is almost unheard of. The students never cease to surprise me with their talents and determination and we’ve produced some highly sophisticated and professional projects, many of which are still alive and growing.